Please read these FAQs and if your question is not covered, please contact the Big Money Heroes team

Quick Links

How can I get my colleagues involved?

You could:

  • Get a leader within your business to launch the challenge and ask for teams to sign up with an eye-catching presentation.
  • Publicise the challenge on your company Intranet
  • Identify a group within your business to take part - a business unit, a talent pool, or new graduates

Back to top

What are the rules and regulations around running lotteries/raffles to raise money for charity?

There are very strict legal guidelines and requirements governing the use of lotteries and raffles. Please note there are two types of lottery /raffle that you can undertake without a license. Prior to undertaking activity of this nature please check you comply with the relevant rules and regulations as set out on the gambling commission's website www.gambling

Back to top

What are the rules and regulations with regard to alcohol and entertainment?

If you not holding your event on licensed premises and are planning to serve alcohol or provide entertainment, please check whether you need to apply for a temporary permission from your licensing authority (usually your local authority) using a temporary event notice. For guidance, see the website of the Department for Culture, Media and Sport.

Back to top

Who is liable if things go wrong?

Each event should be covered by your employer's public liability insurance or the insurance at the event venue. Make sure you check this with your company representative prior to each event.

Back to top

What is the best way to collect donations?

  1. Online

    The easiest way for you and your sponsors to make donations and claim Gift Aid is via an online fundraising page.

    Your personal online fundraising page is an excellent way for you to see the money rolling in. You can use your personal page to collect 'online' donations from your friends and family and pay in your 'offline' donations using a credit/debit card.
  2. Cash and cheques

    Please do not send cash in the post
    Pay in cash donations on your online fundraising page using a debit/credit card.
    Pay cash at your local Barclays
    Please make cheques payable to "St John Ambulance"
    Send all cheques to:

    Big Money Heroes Challenge Event
    St John Ambulance
    27 St John's Lane
    EC1M 4BU

    Please enclose your name and address in order to ensure all of the money you have raised can be properly recognised.
  3. In the bank or by BACS

    You can always go into your local Barclays and pay your fundraising money directly into our bank account. If you choose to use this method of payment, please email, and we will e-mail you our bank details.

Back to top

What is Gift Aid?

Gift Aid is a government scheme that allows charities to reclaim the tax that you have already paid on your donations through income tax or capital gains tax.
Most donations from individuals made in the last four years are eligible for the scheme, unless made using an alternative tax effective scheme such as Payroll Giving, or via the Charities Aid Foundation or similar agency. Regular gifts such as standing orders and direct debits can certainly be included in Gift Aid claims made by charities.

Back to top

Who is eligible?

Your donations will qualify as long as they're not more than four times what you have paid in tax in that tax year (6 April to 5 April). The tax could have been paid on income or capital gains tax.

What do I need to do?

If your sponsors are donating online via your fundraising PAGE YOU DON'T NEED TO DO ANYTHING! When collecting cash or cheque donations, you and your sponsors must simply fill out the Sponsorship Form as follows:
Your sponsors must:
  • Read the fine print on the Sponsorship Form
  • Complete all entries in their own handwriting
  • Give their full name and home address (at minimum an initial and surname, and a house number and postcode)
  • Tick the 'Gift Aid' column
  • You must:
    Fill in your full name, address and postcode at the top of every Sponsorship Form
  • Send us the original Sponsorship Gift Aid Form (no photocopies, emails, faxes etc.)

Back to top

Are there any donations which aren't eligible?

Yes - donations must be eligible for Gift Aid as per HMRC guidelines (visit for full details)

Gift Aid cannot be claimed on:

  • Donations from companies
  • Donations made by non-UK tax payers
  • GAYE donation
  • Illegible entries on sponsorship forms

Back to top

Restrictions on entry

Businesses involved in the manufacture or sale of weapons, tobacco or any adult entertainment related materials are excluded from entering this challenge and donations are not accepted.

Back to top


St John Ambulance, 27 St John's Lane, London EC1M 4BU
Registered charity no. 1077265/1. A company registered in England no. 3866129

Contact Us
T: 0207 324 4157